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HondaLaunched a campaign looking for the affluent and educated LOHAS demographic. PG&ERan a "Solar Initiative" seeking homeowners by targeting specific zip codes in Northern California. Their objective was to generate interest in the installation of solar panels on homes in these target regions. REIUsed SustainLane for their eco-clothing product launch, which led them to entirely sell out of the product. HSBCRan a geo-targeted "local banker to the world" campaign to cities with HSBC branches. Promoted a "green your home kit" as a reward for opening a new account. Tom's of MaineBrand campaign during which banners yielded four times the average click-through rate. The North FaceRan a campaign promoting their Polartec products, which are derived from recycled content. They were seeking the LOHAS-minded consumer. Lowe'sCampaigns on our Green Ad Network targeted the LOHAS-minded audience. Lowe's is focused on targeting the "Do it Yourself-ers." Zip CarRan geographically targeted direct response campaigns in certain DMAs. Their objective was to increase memberships in these targeted DMAs. The New York TimesRan a campaign to convert newspaper readers to go paperless and read the NY Times Online. Fiji WaterConnected with our audience to position their brand as a carbon-negative bottled water option. ChevroletRan a eight-month campaign for Chevy Fuel Solutions promoting their Hybrid initiatives. Brilliant EarthPromoted their jewelry originating from pure sources and obtained using socially responsible practices. Their banner campaigns yielded a click-through rate four times that of the average rate.