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Our Network Channels

Green Portals: Gateways to everything green, featuring stories, news, blogs and information on everything from health, food, and climate change to natural resources, recycling, business, entertainment and investing.

Health & Beauty: Sites that help us look good and feel good. Healthy living, food, organic products and beauty.

Home & Garden: Gardening tips, supplies and green home design, eco-friendly building guides, written and video tips for do-it-yourselfers (DIY), and products for organic gardening.

Outdoor Activity and the Environment: A veritable A to Z on sustainable, self-reliant living. Topics range from eco-friendly building to homesteading, outdoor enthusiasts, mountain climbing, hiking and camping.

Cause & Awareness: Sites that inform and help people take action on things they care about. Political sites, social justice sites, environmental issues, global causes and sustainability.

Green Auto: Anything and everything about driving green. Covers hybrid cars, alternative energy cars, fuel economy, electric cars and the future of the auto industry.

Socially Responsible Investing (SRI): Sites focusing on investing in socially responsible companies, organizing personal finances and insight into corporate sustainability issues.

Business to Business (B2B): Sites for entrepreneurs, business leaders, and those interested in stories, profiles and news about industry turning green and making green.

Organic Food: Sites providing information on the ever changing landscape of healthy eating, including organic food, nutrition, cooking tips and recipes.

Green Hollywood: Celebrity features, gossip and entertainment news centered around environmental, humanitarian and animal rights issues.

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HondaLaunched a campaign looking for the affluent and educated LOHAS demographic. PG&ERan a "Solar Initiative" seeking homeowners by targeting specific zip codes in Northern California. Their objective was to generate interest in the installation of solar panels on homes in these target regions. REIUsed SustainLane for their eco-clothing product launch, which led them to entirely sell out of the product. HSBCRan a geo-targeted "local banker to the world" campaign to cities with HSBC branches. Promoted a "green your home kit" as a reward for opening a new account. Tom's of MaineBrand campaign during which banners yielded four times the average click-through rate. The North FaceRan a campaign promoting their Polartec products, which are derived from recycled content. They were seeking the LOHAS-minded consumer. Lowe'sCampaigns on our Green Ad Network targeted the LOHAS-minded audience. Lowe's is focused on targeting the "Do it Yourself-ers." Zip CarRan geographically targeted direct response campaigns in certain DMAs. Their objective was to increase memberships in these targeted DMAs. The New York TimesRan a campaign to convert newspaper readers to go paperless and read the NY Times Online. Fiji WaterConnected with our audience to position their brand as a carbon-negative bottled water option. ChevroletRan a eight-month campaign for Chevy Fuel Solutions promoting their Hybrid initiatives. Brilliant EarthPromoted their jewelry originating from pure sources and obtained using socially responsible practices. Their banner campaigns yielded a click-through rate four times that of the average rate.
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