Demographics
SustainLane caters to the Lifestyles of Health and Sustainability (LOHAS) audience, which represents a $208 billion U.S. marketplace for goods and services focused on health, the environment, social justice, personal development and sustainable living. Approximately 30 percent of the adults in the U.S., or 50 million people, are currently considered LOHAS Consumers.
Massive Visibility for Targeting a Rising Consumer Force:
Green consumers have been shown to have a higher average education level, higher household income and are willing to spend more for green and sustainable products. They're highly engaged and ready to make change.
Audience Characteristics:
- Favor alternative energy vehicles
- Community opinion-makers
- Active voters
- Buy organic food & clothing
- Interested in a healthier lifestyle
- Values-based shoppers
- Practice eco-friendly travel
- Prefer to engage with a company with good environmental record
- Will advocate preferred products and services to social circles
Audience Demographics:
- 65% female
- 49% bachelor's degree
- 25% post grad degree
- 25% earn $60-100k
- 30% earn $100-250k
- 62% own their home
Want more information? Click here and fill out the contact form or call 415-392-5263 x17
